Program Description

The future of fundraising is on the Internet. Raising money through peer-to-peer fundraising efforts requires a different skill set than traditional grant writing or event/gala planning. This program will provide an overview of the current landscape and best practices of on-line fundraising.

In this workshop, participants will:

• Design a peer to peer fundraising campaign;
• Plan the campaign complete the influencers and media support;
• Craft a social medial timeline;
• Create an evaluation plan for the campaign

Hands-on practice and discussion will allow the participants to learn from each other, share experiences, and leave with a complete and ready-to-activate campaign.

Competencies

Participants will learn to:

• Harness the power of the internet for good;
• Map on-line networks;
• Promote and publicize a campaign

Required knowledge/pre-requisites

Online presence on Facebook, Instagram, and Twitter