PHX webinars are a flexible learning offering that allow you to learn more about a population health topic on your own time. Join us for live-streaming of a webinar or come back and watch it later in our Media Library.
Marketing BUSPH During a Pandemic
The pandemic had a direct impact in the way we promote the work of our faculty, staff, students, and alumni. The enormous attention that the field of public health has received in the past year has affected consumer behavior, decision making and communication. Eventually, messaging, marketing channels and program choices were affected, and operations -critical to the school’s success- needed a timely and thoughtful transformation.
In “Marketing BUSPH during a pandemic”, we cover key steps in transforming our marketing operations, reframing the value proposition of the school in meeting the changing needs of internal and external communities, and advancing the overarching narrative that supports the school’s mission.
Denmark is one of the most bicycle-friendly countries in the world, with more than 11,000 miles of bike lanes and paths, but this was not something that happened overnight. Join international health policy and strategy advisor, Agis Tsouros, as he discusses the extensive planning that goes into making cities healthier.
Whether you’re doing it for yourself or for your organization or institution, understanding how to use social media to reach your audience can be an invaluable tool. Join Michelle Samuels, Assistant Editor and Social Media Coordinator for BU School of Public Health, to learn how you can leverage the power of social media to reach your goals.