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Marketing BUSPH During a Pandemic

The pandemic had a direct impact in the way we promote the work of our faculty, staff, students, and alumni. The enormous attention that the field of public health has received in the past year has affected consumer behavior, decision making and communication. Eventually, messaging, marketing channels and program choices were affected, and operations -critical to the school’s success- needed a timely and thoughtful transformation.

In “Marketing BUSPH during a pandemic”, we cover key steps in transforming our marketing operations, reframing the value proposition of the school in meeting the changing needs of internal and external communities, and advancing the overarching narrative that supports the school’s mission.